CityVille Gets A Dose of Euphoria on Zynga and Enrique Iglesias Team Up ~ THEGAMETECH

Enrique Iglesias and Zynga made an announcement on September 29, 2011, a partnership to celebrate the artist’s Euphoria Tour, connecting Enrique fans and CityVille players in an entirely new way. Starting Tuesday, October 4, players in CityVille will be greeted by someone new in the game – Grammy-winning global superstar, Enrique!

Players can interact with Enrique’s avatar, get rewards that showcase Enrique’s lifestyle and hobbies, and build a virtual Euphoria Arena in their city to unlock a preview of Enrique’s upcoming music video, "I Like How it Feels." This is the first time players can interact with an artist in CityVille as part of their core game-play.

"I love finding new and cool ways to connect with my fans," said Enrique Iglesias. "Bringing my Euphoria Tour to Zynga’s CityVille not only helps me celebrate my tour with a massive global audience, but also gives fans who can’t make it to see me live, a way to be part of the Euphoria experience."

"We’re committed to continuing to bring players new reasons to play the games they love," said Scott Koenigsberg, director of business strategy for CityVille, Zynga. "Through this partnership with Enrique, we’re bringing his Euphoria Tour to CityVille and giving fans and players a fun and playful way to connect with the artist by celebrating his lifestyle and hobbies – think Miami, speedboats, and airplanes."

The Enrique game feature in will run from October 4 through October 10 in CityVille.

The program features:

Enrique Himself, a la Zynga – When Enrique appears in your city, click on his avatar to see what he has to say!
Enrique Lifestyle Items – Collect Enrique’s trademark brown boots, leather bracelet, military cap and even a 2-seater plane that celebrates his love of flying.
Limited Edition Rewards – Place an Enrique-themed speedboat and Miami high-rise in your city.
Fun "Quests" In-game – Obtain ten Enrique concert posters from friends and collect earnings from 30 businesses in your city.
Euphoria Tour Stop – Build Enrique’s Euphoria Arena and unlock a preview of Enrique’s newest music video in-game, "I Like How it Feels" (featuring Pitbull and The WAV.s).

via zynga press room