Zynga is teaming up with toy maker Hasbro to create a “wide range of toys and gaming experiences” based on Zynga properties and brands.
According to reports, the initial product launch is expected to hit the market in Fall 2012. The agreement gives Hasbro license to develop and distribute an array of products in various toy and game categories for Zynga’s various properties.
With the success of Angry Birds merchandise, the potential for these new toys success on the market is great considering 227 million users play Zynga games every month with its biggest hits like Farmville, CityVille, Words With Friends, and Mafia Wars.
Saturday, February 11, 2012
Rosana Olalde

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